Ghost Writers' World

As you may have already picked up from its name, back-links are any links received from another website or webpage.  They back or support your page or website. Why are Back-links Important? The importance of back-links is in S earch Engine Optimization (SEO) . The number of back-links is an indication of the popularity or importance of your website or webpage. Google uses back-links as a measure when looking at your page ranking on its search engine . Back-links are also important because they can drive traffic directly to your site from people who click on the links. For example, if another blog publishes an article on SEO , and they link to one of my articles, let's say for reference purposes, posted on my blog, 'Ghostwriters' World' , a backlink has automatically been created. Anyone who reads the other article will potentially click on my back-link for more information. Back-links have a third purpose. They may also be of significant analy...

To understand SEO fully, you need to understand the importance of keywords and get familiar with terms like 'keyword stuffing' or 'spamdexing'. You want your website to have SEO-optimised content, and include keywords that people might be looking for on search engines like Google.  However, don't stuff your writing with too many keywords. You might put yourself into trouble that way.  How, you ask?  Well, let me explain. What is Keyword Stuffing? Keyword stuffing is (or better say was) an SEO technique used by web designers to stuff extra keywords onto a web page. This is (was) done so that search engines will rank the page higher in a web search. Search engines scan web pages looking for the keywords that you enter.  Let's say I look up on Google for handmade soaps.  The more times the words 'handmade soaps' appears on a web page, the higher the ranking the search engine gives that page.  But, wait!  Thi...

If you are a freelance writer like me, you know hundreds of clients come up to you asking you to write SEO-optimised articles, blogs, or product descriptions. They give you a list of keywords and sometimes mention a keyword density to use in the text. Why do they do that? Why is everyone so crazy about SEO? Let's find out. What is SEO (Search Engine Optimization)? Search engine optimization (SEO) is the process of getting traffic to your website by listing on a search engines. When you type in something in you're looking for in your search engine like Google or Yahoo, it returns a long list of results. The results are returned on the basis of a particular ranking done by these search engines. Now, how are these ranked? All the web pages, documents, videos and local listings are ranked based on what the search engine considers most relevant to the person conducting the search.  For example: if your keywords are, lets say, 'ghostwriting book's, and ...

You probably already know what a search engine is. Google is one of the most popular ones out there. You type in a word and and it gets back to you with plenty of results. How does it do that? In this blog post, I will try to explain it all in the simplest possible way. So What Actually is a Search Engine? Search engines are programs, very clever ones,  that look for documents and websites for specific keywords. The search engine produces a list of the documents and websites where the 'keywords' can be found. Examples of popular search engines include Google, Ask, and Yahoo among many others. Types of Search Engines: There are three types of search engines: 1. Crawlers, Ants, or Spiders are powered by robots; 2. A second type of search engine is powered by humans; 3. The third type is a combination of robots and humans. Crawler or robot-based search engines use automated software agents to go to a website, read the information on it and return all that ...