Ghost Writers' World

What is Social Media? Do I really need to tell you about it? I'm sure you all know, but what you might know is how to use it's power to advertise and market your products or services. As the name suggests, social media are media created for the purpose of social interaction. On social media sites like Facebook, Linkedin, Twitter, YouTube, Pinterest and even popular blogs and forums, people interact by creating, sharing, and exchanging information and ideas in virtual communities. Making Effective use of Social Media If you create remarkable content, visitors to your page will share it with their friends on social media. If the content is really good, people will create a back-link to it. We’ve already discussed how important back-links are to your e-business or bricks-and-mortar company. And word of mouth counts towards promoting your business too! If many read something you wrote or created and they tell their friends, your post can go viral! That spells huge traffic to y

Want to drive more traffic to your website? Want to get paid without selling? Then you need to get paid Ads on your website. Here's all you need to know about them: What are Paid Ads? Paid advertising is a great way to guide more traffic to your site and increase business. However, you need to be very careful around them or you might make it really expensive for yourself! How are Paid Ads Useful? Paid ads generate lots of website traffic. This SHOULD generally translate into more revenue. But, if all these leads are “tire kickers”, then the money you spend on them might better been used elsewhere. With Google AdWords, you can write your own headline, copy, description of your goods or services and link to any page you want! Getting Started using Paid Ads Google AdWords is a great tool to get started. But, before you shell out money for paid advertising, do your homework. Find out about paid Ads. Read. Talk to others who use them. Make sure you understand about longtail keywords su

Here I am again, fulfilling my promise to provide you with plenty of ideas to get back-links on your blog or website to increase your chances of being ranked higher in Google search and let other people find you quickly and easily.  Without wasting much time, let's find out what these tricks are : 1. Complementary Business Now for this you'll need to find some businesses that complement yours and suggest linking to your website to help their visitors. For example, if you sell books, contact another business that sells or supplies books or a blog that reviews books and discuss the possibility of linking to your website. 2. Offer a testimonial If you use a product or service, write a simply great testimonial or review that would catch one's attention straight away, and of course, include a link. So you can write a wonderful testimonial of the blog that reviews books and send it to the blog site……along with your link! 3. Write a Glowing Review If you wr

As you may have already picked up from its name, back-links are any links received from another website or webpage.  They back or support your page or website. Why are Back-links Important? The importance of back-links is in S earch Engine Optimization (SEO) . The number of back-links is an indication of the popularity or importance of your website or webpage. Google uses back-links as a measure when looking at your page ranking on its search engine . Back-links are also important because they can drive traffic directly to your site from people who click on the links. For example, if another blog publishes an article on SEO , and they link to one of my articles, let's say for reference purposes, posted on my blog, 'Ghostwriters' World' , a backlink has automatically been created. Anyone who reads the other article will potentially click on my back-link for more information. Back-links have a third purpose. They may also be of significant analy

This post is more sort of a continuation of my previous blog post "What Sells Well?" In case you've not read it, here is the link: http://ghostwritersworld.blogspot.co.uk/2013/08/what-sells-well.html  In the previous post, I said you can sell almost anything if you provide a good quality as well as a unique product or service at a competitive price. You need to find a USP, that is your Unique Selling Point to let yourself stand out and look different from others. Now to understand the whole concept of selling anything well, I'll try to give you my own example. On Fiverr, (one of the freelancing platforms I work on) I have quite a few different writing gigs. Out of all those, my best selling gig is about writing product descriptions: http://fiverr.com/users/intellect001/manage_gigs/write-a-short-description-about-new-aap-game-website-or-any-products-you-are-thinking-of-selling Now, it's not that I'm the only one on Fiverr writing product descriptions

To understand SEO fully, you need to understand the importance of keywords and get familiar with terms like 'keyword stuffing' or 'spamdexing'. You want your website to have SEO-optimised content, and include keywords that people might be looking for on search engines like Google.  However, don't stuff your writing with too many keywords. You might put yourself into trouble that way.  How, you ask?  Well, let me explain. What is Keyword Stuffing? Keyword stuffing is (or better say was) an SEO technique used by web designers to stuff extra keywords onto a web page. This is (was) done so that search engines will rank the page higher in a web search. Search engines scan web pages looking for the keywords that you enter.  Let's say I look up on Google for handmade soaps.  The more times the words 'handmade soaps' appears on a web page, the higher the ranking the search engine gives that page.  But, wait!  This

If you are a freelance writer like me, you know hundreds of clients come up to you asking you to write SEO-optimised articles, blogs, or product descriptions. They give you a list of keywords and sometimes mention a keyword density to use in the text. Why do they do that? Why is everyone so crazy about SEO? Let's find out. What is SEO (Search Engine Optimization)? Search engine optimization (SEO) is the process of getting traffic to your website by listing on a search engines. When you type in something in you're looking for in your search engine like Google or Yahoo, it returns a long list of results. The results are returned on the basis of a particular ranking done by these search engines. Now, how are these ranked? All the web pages, documents, videos and local listings are ranked based on what the search engine considers most relevant to the person conducting the search.  For example: if your keywords are, lets say, 'ghostwriting book's, and

You probably already know what a search engine is. Google is one of the most popular ones out there. You type in a word and and it gets back to you with plenty of results. How does it do that? In this blog post, I will try to explain it all in the simplest possible way. So What Actually is a Search Engine? Search engines are programs, very clever ones,  that look for documents and websites for specific keywords. The search engine produces a list of the documents and websites where the 'keywords' can be found. Examples of popular search engines include Google, Ask, and Yahoo among many others. Types of Search Engines: There are three types of search engines: 1. Crawlers, Ants, or Spiders are powered by robots; 2. A second type of search engine is powered by humans; 3. The third type is a combination of robots and humans. Crawler or robot-based search engines use automated software agents to go to a website, read the information on it and return all that

We've talked about earning money by having your own blog or website earlier. Haven't we? Now let's find out more about your blog here and of course find out as to why I've one of own;) What is a Blog? A blog is a website where the owner or group of owners or operator posts opinions, information and items of interest on a regular basis. A blog is often part of a personal or company’s website (but mine isn't and I'll tell you why in a bit). It is a pull-down menu tab on their main website. Blog writers use their blog to share opinions, brag about company or personal successes and/or share information that might be useful to their customers or visitors. Blog entries should celebrate employee or client successes. It may also advertise upcoming events or new products. Now as to why my blog isn't a part of another website. Well, this blog of mine is not meant to make profits. It's purely for sharing useful information, telling others about way