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Keywords are Good for SEO, Keyword Stuffing is Not

To understand SEO fully, you need to understand the importance of keywords and get familiar with terms like 'keyword stuffing' or 'spamdexing'. You want your website to have SEO-optimised content, and include keywords that people might be looking for on search engines like Google.

 However, don't stuff your writing with too many keywords. You might put yourself into trouble that way. 

How, you ask? 

Well, let me explain.

What is Keyword Stuffing?

Keyword stuffing is (or better say was) an SEO technique used by web designers to stuff extra keywords onto a web page. This is (was) done so that search engines will rank the page higher in a web search.

Search engines scan web pages looking for the keywords that you enter. 

Let's say I look up on Google for handmade soaps. 

The more times the words 'handmade soaps' appears on a web page, the higher the ranking the search engine gives that page. 

But, wait!

 This doesn't mean you should fill your website with such keywords.

 Search engine technology is becoming a lot more sophisticated at detecting keyword stuffing or spamdexing. Search engines now penalise a site if the engine discovers keyword stuffing or spamdexing. They are now considered bad Internet etiquette or netiquette. 

Your website can even get banned by a search engine for doing this!


So How Can You Avoid Keyword Stuffing?


Now, I know what you're thinking. At one hand, I say keywords are important for SEO and on the other hand, I ask you not to stuff your content with keywords. 

How to make your content SEO-optimised then?


Simple! Just don’t think too much about keywords and overuse of them.

Instead, put your writing focus on creating useful, information-rich content that uses keywords naturally within context:
  • If you must count (and I am not recommending it), limit yourself to 2-3% keyword density. This means only  two or three keywords or keyword phrases will appear in your text among every 100 words.
  • Be relevant. Only use keywords that are specific to your topic and your niche market.

    Ask yourself: 'How will my potential customers search for my products or services?'
  • Use the long-tail keywords. This will help maintain relevance and solve problems with homographs (For example: the long-tail helps differentiate a bitch between a female dog and a nasty female.) 
  • Create buzz by continually offering new, compelling, informative, and not to mention 'original' as well as 'unique' content. 

    Stay up-to-date in the minds of readers and search engines with a great user experience. 

     That's it!

    You have just made sure that your content now is optimised for SEO.
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