Skip to main content

Keywords are Good for SEO, Keyword Stuffing is Not

To understand SEO fully, you need to understand the importance of keywords and get familiar with terms like 'keyword stuffing' or 'spamdexing'. You want your website to have SEO-optimised content, and include keywords that people might be looking for on search engines like Google.

 However, don't stuff your writing with too many keywords. You might put yourself into trouble that way. 

How, you ask? 

Well, let me explain.

What is Keyword Stuffing?

Keyword stuffing is (or better say was) an SEO technique used by web designers to stuff extra keywords onto a web page. This is (was) done so that search engines will rank the page higher in a web search.

Search engines scan web pages looking for the keywords that you enter. 

Let's say I look up on Google for handmade soaps. 

The more times the words 'handmade soaps' appears on a web page, the higher the ranking the search engine gives that page. 

But, wait!

 This doesn't mean you should fill your website with such keywords.

 Search engine technology is becoming a lot more sophisticated at detecting keyword stuffing or spamdexing. Search engines now penalise a site if the engine discovers keyword stuffing or spamdexing. They are now considered bad Internet etiquette or netiquette. 

Your website can even get banned by a search engine for doing this!


So How Can You Avoid Keyword Stuffing?


Now, I know what you're thinking. At one hand, I say keywords are important for SEO and on the other hand, I ask you not to stuff your content with keywords. 

How to make your content SEO-optimised then?


Simple! Just don’t think too much about keywords and overuse of them.

Instead, put your writing focus on creating useful, information-rich content that uses keywords naturally within context:
  • If you must count (and I am not recommending it), limit yourself to 2-3% keyword density. This means only  two or three keywords or keyword phrases will appear in your text among every 100 words.
  • Be relevant. Only use keywords that are specific to your topic and your niche market.

    Ask yourself: 'How will my potential customers search for my products or services?'
  • Use the long-tail keywords. This will help maintain relevance and solve problems with homographs (For example: the long-tail helps differentiate a bitch between a female dog and a nasty female.) 
  • Create buzz by continually offering new, compelling, informative, and not to mention 'original' as well as 'unique' content. 

    Stay up-to-date in the minds of readers and search engines with a great user experience. 

     That's it!

    You have just made sure that your content now is optimised for SEO.
Labels:

Comments

Post a Comment

Popular posts from this blog

8 Reasons Why You Should Become a Ghostwriter

Despite having published under my own name, I prefer being a ghostwriter. While ghostwriting is not everyone's cup of tea, it just seems to work perfectly for me. The reasons?  1 . Ghostwriting Pays Well Ghostwriting is a lucrative niche . One of the best things about ghostwriting is that you get paid a handsome amount for it. And you get paid upfront. You don't have to wait to write, publish and then market your book to make any money out of it.    At Ghostwriters' World, I offer other writing services such as copywriting but ghostwriting undoubtedly pays the best. You just have to find the right clients- the ones who will pay you well. 2. You Have to do Less Homework Often your clients will have brilliant ideas and stories that they would want you to work on. This means you would not have to start from scratch. You don't have to come up with your own ideas and voice. You would have an outline or plot to begin with so you'll have to do less homewo...
8 comments
Read more

Housewives Vs Working Women: Who is Better?

As promised last week, I am back into the blogging business. When I use the term 'business', I do not mean this is what I do professionally to make money out it, although that would be great too. Won't it? ;) My blog posts are meant for utilizing my sheer love for writing, to express my thoughts, experiences and opinions and then share them with you, and even better to help you out in some way, if possible. The Hottest Debate of the Millennium During the last few years I have had a lot of debates with my friends (many of whom are working women) about whether being a working woman is any better than being a stay-at-home mum. It is no surprise that many of those working women still think that being a housewife means sitting at home and chill-axing while being a working woman means working your arse off when you are at work and then coming back home to looking after the house and family. There is one thing that I have noticed that both housewives and working women...
Post a Comment
Read more

3 Sureshot Steps to Make Your Way into the Ghostwriting Industry Successfully

If you read my article on 8 Reasons Why You Should Become a Ghostwriter , you probably have found at least one reason to be one yourself. Or perhaps you've just discovered that ghostwriting is a lucrative niche and you want to discover the amazing world of ghostwriting world. But, how ? I'll reveal the 3 sure shot steps to let you through the doors of the ghostwriting right now. 1. Read, Write, Repeat No kidding. That's how it begins. You write, write and write more. And for good writing, you'll need to read regularly too. This will open up your mind to fresh ideas for writing. Whether its blogs, articles, letters, emails, newsletters, scripts, books, ebooks, reviews or opinions- you write them down. Pitch to the editors of popular publications, newspapers, newsletters, blogs and magazines. In short, pick every opportunity online to get your writing with your byline out there. Once people know you and you have got enough evidence of all your work being publi...
Post a Comment
Read more